Imperial Tobacco has added to its range of rolling papers with the launch of Rizla Smooth.
Rizla Smooth papers are perforated with thousands of tiny holes to enhance air flow through the tobacco, which is said to give a smoother taste.
The regular size, medium-weight papers also have cut corners for ease of rolling.
Iain Watkins, trade communications manager at Imperial Tobacco, commented: “We’re extremely proud of Rizla Smooth, an innovative new product that has been carefully developed in response to extensive research among adult smokers.
“We are confident that Rizla Smooth will have great appeal for adult RYO smokers, and establish a significant position in the UK rolling papers market.”
The launch is being supported by outdoor and consumer press advertising, national sampling activities, trade promotions and communication through the rizla.co.uk website.
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