Imperial adds papers to JPS RYO

From this month, pouches of Imperial Tobacco’s JPS roll-your-own will include rolling papers. Imperial says the move brings JPS in line with other economy RYO products and will be phased in across the range as existing stock sells through.

Madeleine Pearce, brand portfolio chassis manager at Imperial Tobacco commented: “The inclusion of papers in pouches of JPS RYO tobacco brings the brand in line with other products on the market. Around 80%* of packs sold in the economy priced RYO sector already include papers and many consumers have come to expect these affordable and convenient combination packs.”

JPS RYO including papers is available in 9g, 25g amp; 50g pouches at £3.12, £8.09 amp; £15.79 (RRP) respectively. 9g and 25g price marked packs are also available at £2.99 and £7.56 while stocks last.

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