A new sales force and refreshed POS will be backing Masterfoods’ ice cream range this year, which also features a new product in the Starburst range.
To help independent retailers maximise ice cream sales, a new team will be calling on 23,000 independent stores during a 12-week period.
In addition there will be new POS, with a new parasol icon communicating all the brands in Masterfoods’ ice cream portfolio. Mars branded freezers with free ice cream are also on offer.
The new launch in the impulse sector is Starburst lemon and lime, and is aimed at the adult refreshment market.
The ice cream range will also be backed with a pound;3.6m package including a targeted regional campaign and national sampling.
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