Premier Foods has re-launched its McDougalls home baking product range.
McDougalls has added to its speciality flour range as well introducing McDougalls Luxury and Savoury Crumbles in Mozzarella, Basil amp; Black Pepper and Oaty Cheese amp; Chive.
Versha Patel, head of category sweet for Premier Foods, said: “The home baking category is going from strength to strength as a result of the current economic climate. Premier Foods is committed to driving innovative product development in this category that offers quality and value for money to consumers.”
Premier Foods has also revitalised its Cadbury baking mixes range and added Choccy Road, Triple Chocolate Brownies, Heavenly Chocolate Cake and Diary Milk Buttons Tray Bake.
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