Arla Foods has launched an on-pack promotion to collect herbs with promotional packs of Lurpak. Free seeded pellets will be attached to 7.3 million 500g Lurpak Slightly Salted and Lurpak Lighter packs.
There are four herbs to collect during the promotional period basil, thyme, dill and parsley. Consumers will also be able to find growing and cooking hints and tips on a dedicated area on Lurpak’s website.
Charlotte Buswell, brand manager at Lurpak, said: “The dairy aisle is typically uniform and can often be perceived as quite bland, so we’re really pleased to have developed a new herb on-pack promotion that challenges this. This new promotion will make Lurpak stand out on the shelf.”
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