Heinz is adding a Snap Pots format to its Beanz and Pasta range.
Heinz Snap Pots can be snapped into single 200g portions and heated in the microwave for one minute before being served.
The Snap Pots have been developed to cater for consumers who, when cooking for themselves, leave the rest of an unused can in the fridge where it can go to waste.
The portable pots can be taken to work and are less hassle to open than a can.
Nathan Ansell, senior brand manager of Heinz Beanz, said: “The launch of Snap-pots demonstrates how we are harnessing consumer trends.”
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