Heinz unveils a new convenient format aimed at young males

Heinz is adding to its range with Heinz Bean Meals. Heinz Bean Meals are aimed at young males providing a hearty and convenient meal.

Heinz Bean Meals are available in Beanz with Balls, Big Saucy Bangers and Red Hot Balls. The packaging features tabloid style stories designed to provide greater standout on shelf.

Lucy Cawkwell, brand marketer of Heinz Beanz, said: “Our research has shown that young active males with a huge appetite are not getting their fill from a regular can of baked beans: they want more. With Heinz Bean Meals we have satisfied this appetite, offering bean lovers a premium bean meal with substance. The new range will be an instant hit.”

Beanz with Balls are beans and lamb meatballs, Big Saucy Bangers are beans and Lincolnshire sausage and Red Hot Balls are Beans and pork and beef meatballs.

Contact: 020 8573 7757

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