Heinz has re-launched its Mean Beanz range with the introduction of two new flavours, Smokey BBQ and Italian.
The new Mean Beanz packaging features images of food not traditionally associated with baked beans in an aim to introduce consumers to the new ways of using the range.
The Mexican variety features the beans being used to liven up a taco while the Italian variety has an image of a toasted ciabatta. Recipes on the back of the pack suggest further ways to use the beans. The range includes Mexican, Sweet Chilli, Smokey BBQ and Italian.
Nathan Ansell, senior brand manager of Heinz Beanz, said: “Since its launch, Mean Beanz has sparked shoppers’ imaginations as they seek to invigorate the traditional Heinz Beanz meal. By demonstrating new ways of using Mean Beanz varieties on pack, we are building on our commitment to grow the beans category.”
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