Heinz launches Home Comforts

Heinz has launched a new range of frozen ready meals for its Weight Watchers from Heinz Home Comforts range.

According to Heinz, the frozen ready meals market is worth pound;490m and WWfH has an 11.5% share.

The four new products are Chicken Dumpling Casserole, Beef Red Wine Casserole, Steak Mushroom Pie and Chicken Mushroom Pie.

The range is designed to have a focus on dieting needs and category trends.

Sally Marshall, senior brand manager of Heinz Frozen UK, said: “We know that dieters love great tasting traditional home-made food. Now dieters don’t have to be left out in the cold and can enjoy the variety, indulgence and taste of flavoursome winter warmers.

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