Heinz has added two special edition flavours to the Heinz Classic Soup range.
The two flavours leverage the top performing SKUs of the Heinz Classic Soup range, Heinz Classic Cream of Tomato with a Twist of Chilli and Heinz Classic Cream of Chicken with a Touch of Sage.
The 400g cans feature a dark label and a black tray is provided to stand the cans in to create additional stand-out on shelf.
Angela Tam, brand manager for Heinz Classic Soups, said: “We want to continue to generate excitement in soups by adding a twist to our most popular flavours. We were inspired by the increasing popularity of chilli in the UK among other categories, and Heinz has already had success adding a kick to Heinz Tomato Ketchup. Sage is a well-known classic partner to roast chicken, and we’re looking forward to bringing this winning combination to our Classic Soups.”
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