Heinz has lunched two new Straight to Wok Noodles to its Amoy range.
The Chilli and Garlic Coriander noodles are both infused with oriental herbs and spices, aiming to enhance Amoy’s current offering by giving shoppers a wider variety of product to try. The launch is also designed to satisfy consumer demand for a truly authentic oriental meal occasion.
Caroline Grimshaw, senior brand manager for Amoy, said: “The launch of Chilli and Garlic Coriander Noodles builds on Amoy’s heritage and expertise in oriental cuisine, where we are already the number one in both Soy and Wet Noodles. Research has indicated that consumers want more flavour from their noodles and this new range delivers healthy, quick and tasty everyday mid-week meals that the whole family can enjoy. Amoy is constantly responding to changing trends so that our portfolio continues to excite consumers.”
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