Heinz adds fruit to its desserts

Heinz has added Heinz Fruit to its range of ambient desserts as well as light versions of its custard and rice pudding products.

Heinz Fruit comes in three varieties: Peaches in Juice; Fruit Cocktail in Juice; Tropical Fruit Cocktail in Banana Pur eacute;e Passion Fruit Juice.

The desserts are designed to appeal to customers who have a need for convenient, single serve portions of fruit for a range of eating occasions such as healthy lunch boxes or after dinner puddings.

Christina Honigfort, senior brand manager of Heinz Desserts, said: “Heinz is investing further into the ambient desserts category. Heinz Fruit pots are handy portions of fruit that give consumers more choice and dessert ideas as well as providing one of the recommended 5 a day portions of fruit and vegetables.”

Heinz has also launched Heinz Taste of Home Gorgeous Light Classic Custard and Heinz Taste of Home Delicious Light Rice Pudding.

Contact: 020 8573 7757

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