Highland Spring has introduced its New Balls for Britain promotion to help drive bottle water sales over the summer months.
Consumers need to collect promotional codes on special packs to redeem against a selection of branded sports balls. Consumers will automatically be entered into a free prize draw to win a sporting break to one of five destinations including Barbados, Rome and La Manga.
This year an increased focus has been given to supporting the cash and carry and wholesale channels.
Paul Condron, head of brand marketing at Highland Spring, said: “Continuing our long running association with active sport, the campaign will help boost sales over the summer months.”
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