Harrogate Spa Water is launching its first national promotion in cash and carries with price-marked packs.
It is introducing two packs; 24 x 500ml screw cap PETs for £3.99 and 24 x 500ml sports cap PETs for £4.29, with the offer prominently flashed on the outer shrink wrap packaging for impact.
“This is the first price-marked promotion we’ve run at Harrogate Spa Water,” commented managing director Paul Martin.
“We’ve chosen price-marked packs rather than an added-value promotion because we believe it offers a more enticing deal for retailers. Bottled water is a massive growth area and the opportunity to achieve a potential mark-up in excess of 25p per bottle is simply too good to resist.”
Contact: 01423 730000