Haribo is aiming to save retailers time and hassle when they re-stock their confectionery fixture with a new generation of shelf-ready packs across its leading brands.
The company is following up the successful launch of Strawbs in the shelf-ready format earlier in the year by extending the concept to six more brands â its three top sellers Starmix, Tangfastics and Kiddie’s SuperMix as well as MAOAM Stripes, MAO Mix and Sour Strawbs.
Each carton contains 12 family-size bags and has a perforated lid for ease of opening to speed up the re-stocking process.
Per Henérius, managing director of Haribo, said: “We know that retailers are very busy people and always under pressure for time â so any innovation that cuts down their workload and allows them to get on with selling is a good thing.
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