Reckitt Benckiser has launched a new pack for its Strepsils range.
The new Handy Tubes pack was developed following feedback from independent retailers. It will be sold in tandem with traditional blister packs but has been developed to sit alongside medicinal confectionery as a front of counter product. It is available in the best selling category flavour Honey Lemon and the latest variant Cool Sensation.
Stefan Gaa, marketing director at Reckitt Benckiser, said: “Strepsils Handy Tubes have been developed specifically for independent retailers.
“As the number one brand for sore throat relief, Strepsils existing recognition with consumers, as well as the marketing spend on the launch, will make the product a high seller as we move into the autumn/winter season.”
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