Premier Foods has launched a range of Cadbury Chocolate Cake Bites.
The Cake Bites come in resealable tubs and are available in Choc Chip, Caramel and Triple Choc Crisp.
The Cadbury Cake Bites have an RRP of pound;2.49 and are in shelf-ready cases of six
Jon Marshall, marketing controller for Cadbury cakes, said: “New Cadbury Cake Bites have been designed with sharing in mind. They will be enjoyed by families, friends or workmates, meaning plenty of sale opportunities.”
Premier has also introduced a Halloween limited edition. The Mr Kipling Fiendish Fancies have orange and black icing with spooky packaging.
Dan Ince, head of marketing for Mr Kipling, said: “Whether customers plan to share them with family of friends or hand them out, the Fiendish Fancies are bound to be a hit.”
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