H auml;agen-Dazs has introduced a Mint Leaves amp; Chocolate product.
The new flavour consists of a mint ice cream, real mint leaves and chocolate fudge pieces, available in the 500ml format.
According to consumer research conducted by H auml;agen-Dazs, the flavour has shown positive results with 86% of shoppers saying they would probably or definitely buy the product, which H auml;agen-Dazs says is the highest purchase intent score any of its products have scored.
Ed Culf, marketing director at H auml;agen-Dazs, said: “Our Chocolate, Pralines and Caramel flavour helped the brand achieve 66% incremental sales, and with the new Mint Leaves amp; Chocolate having such positive feedback, we expect an even bigger demand from consumers.”
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