H auml;agen-Dazs fruit smoothies are introduced by General Mills

General Mills has launched two new flavours to its H auml;agen-Dazs range.

The two H auml;agen-Dazs Ice Cream Smoothies are available in Raspberry Summer Berries and Mango Apricot. They combine fruit sorbets with fruit ice cream in 500ml packs.

Ed Culf, marketing director at General Mills, said: “This is a hugely innovative and positive development for H auml;agen-Dazs. Our ongoing research programme indicated that consumers are increasingly seeking products with high fruit content. This insight, coupled with our appreciation of an overarching treating trend among consumers, enabled us to identify a gap in the market for a fruity, refreshing and luxurious ice cream. The result of this development is H auml;agen-Dazs Ice Cream Smoothies, which, with a combination of textures and flavours, provide a truly unique and sensual eating experience.”

The launch will benefit from the brand’s overall pound;5m marketing support programme for 2009.

Contact: 01895 201100

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