GlaxoSmithKline has invested pound;2.5m in an on-pack promotion for Horlick.
The ‘Horlicks way to end your day’ offer is running in partnership with IPC Media and consumers will receive a free three-month subscription to the magazine of their choice.
Consumers need to buy two specially marked promotional packs of either Horlicks Original, Horlicks Light or Extra Light. The vouchers can then be redeemed online at www.horlicks.co.uk
Sandi Boyden, senior brand manager for Horlicks, said: “Reading a magazine or book is one of the key ways that consumers unwind at the end of the day. This motivating and relevant promotion will be hugely appealing to Horlicks target shoppers, who are women aged 30-65 years and will bring new consumers into HMD aisle drive frequency and average weight of purchase.”