GSK has a field day with Ribena tokens

GlaxoSmithKline has launched the Have a Field Day promotion for Ribena.

The on-pack promotion allows consumers to collect between one and four tokens per purchase. These can deliver prizes linked to days out, including kites, juggling balls, cricket sets and skittles. If 12 tokens are collected a family day out such as horse riding or falconry can be claimed.

Once tokens are collected consumers can claim their prize by posting them along with a pound;2.50 payment.

Lucinda West, brand manager for Ribena, said: “Ribena is enjoyed by consumers of all ages, and this promotion will reinforce the brand’s relevance to families by providing prizes that they can enjoy together. We expect the promotion to be particularly popular with mums in the approach to the summer holidays.”

The tokens will appear on Ribena 600ml squash, one litre squash, two litre squash and tetra pak 200ml four- and 10-packs.

Contact: 08702 415132.

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