Müller is putting £4m behind the launch of three limited edition Corner yogurts.
Eton Mess, Apple Pie and Cherry Bakewell will be backed by a television campaign, six-sheet outdoor posters and online, social media. The three are available in six x 135g packs with an rsp of £3.59, while Eton Mess and Apple Pie are also available in single pots with an rsp of 64p.
According to Müller, the six-pack of Mississippi Mud Pie, Strawberry Crumble and Lemon Cheesecake now account for 12% of all Crunch Corner six-packs sales (Nielsen Scantrack MAT March), which are “largely incremental with 40% of purchasers being newcomers to the category and 70% being new Müller buyers” (Kantar Worldpanel 52 w/e Feb 18, 12)
The yogurts come in shelf-ready trays of 4 x 6-packs and 12 x 135g single pots – all available now until September.
Contact: 01630 692000