Gooey centre to H auml;agen-Dazs

H auml;agen-Dazs has introduced a product innovation, its Secret Sensations.

The new technology allows for a liquid centre of gooey sauce, enveloped by H auml;agen-Dazs ice cream. The Secret Sensations range consists of Chocolate Fondant and Cr eacute;me Br ucirc;l eacute;e. The range is available in the 100ml tubs as a twin-pack or individual units for impulse purchase in both flavours.

Ed Culf, marketing director at H auml;agen-Dazs, said: “The patented technology which gives Secret Sensations its innovative ‘heat’ of sauce alongside two new exciting flavours, is set to create real excitement and buzz among consumers. The range will help ensure H auml;agen-Dazs is chosen by consumers as an indulgence or dessert for special ‘treat’ moments.”

Contact: 01895 201100

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