Bendicks Mayfair is rejuvenating and expanding its hard-boiled sweet Werther’s Original, with activity including a redesign and a pound;4m TV advertising campaign.
The new look Werther’s Original packs will be available from May 15, and are intended to increase visibility in-store and ensure shelf standout.
A new product format – the ‘On the Go’ 78g bag with an RRP of 0.59p – is being introduced. This comes in outers of 15 as well as on clip strips. There is also an introduction of the clip strip outers in the 150g bag range.
George McLearie, trading marketing manager for Bendicks, said: “The multi-million pound consumer marketing activity will ensure consumer demand is high.”
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