Go ahead range expands with Bakes, Bites and Crinkly Crisps

United Biscuits UK has introduced new products to its Go ahead range.

Go ahead has launched an Apple Fruit Bakes impulse format with 50% more fruit and an RRP of 39p.

Another launch is the Best Ever Crispy Bites which will be available in Sour Cream Chive flavour in a 27g pack with an RRP of 39p

UBUK has also launched into the snacks sharing market with 150g Crinkly Crisps sharing bags with an RRP of pound;1.19. The sharing bags will come in three flavours, Sea Salt Cracked Black Pepper, Thai Sweet Chilli Lime and Tomato, Basil Mozarella.

Mark Sugden, customer marketing director at UBUK, said: “We expect the new Bakes, Crispy Bites and Crinkly Crisps, along with the new look range from Go ahead, to drive trial among consumers who are looking for a healthier snacking option, so retailers should stock up now to make the most of the profit opportunity.”

Contact: 0800 138 0813

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