United Biscuits UK has introduced new products to its Go ahead range.
Go ahead has launched an Apple Fruit Bakes impulse format with 50% more fruit and an RRP of 39p.
Another launch is the Best Ever Crispy Bites which will be available in Sour Cream Chive flavour in a 27g pack with an RRP of 39p
UBUK has also launched into the snacks sharing market with 150g Crinkly Crisps sharing bags with an RRP of pound;1.19. The sharing bags will come in three flavours, Sea Salt Cracked Black Pepper, Thai Sweet Chilli Lime and Tomato, Basil Mozarella.
Mark Sugden, customer marketing director at UBUK, said: “We expect the new Bakes, Crispy Bites and Crinkly Crisps, along with the new look range from Go ahead, to drive trial among consumers who are looking for a healthier snacking option, so retailers should stock up now to make the most of the profit opportunity.”
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