General Mills UK is running TV adverts for its Betty Crocker Shake to Make Pancakes.
The company is aiming to help retailers maximise on the traditional event of Pancake Day with activity to get the shopper heading for the fixture.
Andy Foweather, sales director of General Mills UK, said: “Betty Crocker is becoming synonymous with Pancake Day in the eyes of consumers, who will be looking for ingredients to help them prepare the perfect pancake. The sales period around Pancake Day accounts for over 25% of total annual savoury baking mixes so it is a key sales opportunity for brands such as Betty Crocker. We are ensuring that the Shake to Make product once again fully delivers its sales potential this year.”
A pound;1 price-marked pack promotion is running in participating wholesalers for a limited time.
The Shake to Make Pancakes are available in Traditional and American.
Contact: 01895 201100