Gallaher has launched gold fever, a promotion for Benson Hedges Gold. It offers retailers the chance to win one of five Gold Bars, each worth pound;10,000, by finding a Golden Ticket in an outer of Benson Hedges Gold 20s.
To complement the activity, a Visible Vault worth pound;1m is visiting 40 cash and carries across the UK. All tobacco buyers visiting cash and carries hosting the vault will have one chance to enter a code to try and open it and win the pound;1m. Those who purchase outers of the Benson Hedges Gold King Size range can have further tries.
Contact: 0800 163503