Gallaher is launching a drive to raise the profile of Mayfair among wholesalers and retailers.
The Gallaher sales force will be visiting independent retailers with ‘crack-apart’ game cards to give away. Available to win are two Vauxhall Combo 1.7 CDTi16v Ecotec delivery vans and a share of pound;10,000, including one prize of pound;5,000 and 10 prizes of pound;500.
As part of the campaign, the Mayfair team will also be touring selected cash and carry depots with bingo machines that will give independent retailers the opportunity to win money-off Mayfair vouchers.
To support the activity, there will be Mayfair shelf strips, FSDU (free standing display unit) wraps and posters in depot.
Jeremy Blackburn, Gallaher’s head of communications, said: “This is all about celebrating the success of one of the UK’s most popular cigarette brands.
“We are committed to supporting the trade in both the retail and wholesale sectors and this campaign is designed to drive participation in the cash and carry sector and also to raise awareness in retail outlets through our sales teams.”
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