Mars has teamed Galaxy with the Sex and the City film.
The gold foil on the 150g Galaxy bar has been replaced with a limited edition pink colour to match the Sex and the City logos.
An on-pack promotion offers prizes including seven trips to New York and 200 pairs of fabulous shoes. The instant win promotions are running on Galaxy 150g, Galaxy Milk 47g, Galaxy Caramel, Galaxy Minstrels 42g, Galaxy Ripple. Galaxy Dark, Galaxy Raisin, Almond Hazelnut and Galaxy Roasted Caramalised Hazelnuts.
Bep Sandhu, trade relations manager of Mars, said: “An association with the Sex and the City movie is big news for Galaxy. The limited edition hot pink packaging and on-pack promotions will really engage our consumers, which is a key focus for the brand. Partnering what’s guaranteed to be the biggest female film of the year is a perfect fit for targeting our Galaxy audience.”
Galaxy is spending pound;2.7m on marketing, which includes TV and press advertising.
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