HwCg has launched a new French wine brand, targeted specifically at the house wine sector of the on-trade.
Cuvée Lavande comprises a red and a white, from the Minervois, with a rosé in the pipeline. Both wines are sealed with a screwcap.
Helen Munday, PR and marketing director at HwCg, says: “The Cuvée Lavande range has been developed to ensure that there is a clear, consumer friendly, French brand for the on-trade.”
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