Grant’s blended Scotch whisky has launched a new on-pack promotion exclusively for the off-trade, giving consumers a free ‘Different Angle’ glass with every bottle.
Grant’s, which is distributed in the UK by First Drinks Brands, has invested almost pound;100,000 in the on-pack campaign, which will see 170,000 packs distributed to off-trade retailers across the UK.
“Grant’s has grown by 27% over the past year. We are thrilled with the brand’s performance, and what better way to celebrate than by giving away special gifts to our valued consumers,” said Harriet Knight, brand manager for Grant’s at First Drinks Brands.
“The campaign is inspired by our highly successful ‘A Different Angle’ brand platform and has been designed to deliver value back into the category and encourage further growth in 2009.”
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