Fox’s is launching Naturally Fox’s into the healthy biscuit section. The range is designed to allow consumers to enjoy traditional tasting biscuits that contain no unnatural or unrecognisable ingredients.
The range includes Wholemeal Yorkshire Shortbread, Blossom Honey Oat Biscuits, Dark Chocolate Macadamia Nut Biscuits and Raisin Pecan Biscuits.
Mike Driver, marketing and R D director of Fox’s, said: “By fulfilling the needs of health conscious and family orientated consumers looking for natural products, the new range will attract new and lapsed consumers to the biscuit category.”
The packaging is designed to standout on shelf and highlight the products’ traditional taste and simple, wholesome ingredient. The biscuits come in 150g packs.
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