Tropicana is adding four new flavours to its Pure Premium range including Pure Premium Blueberry Blend – the category’s first branded chilled blueberry juice.
The new Pure Premium flavours will replace the Tropicana Tropical range and will also include Orange Mango, Tropical Fruit, and Raspberry Mandarin.
PepsiCo UK trade marketing manager Cara Beeby commented: “Exciting and innovative flavours are becoming increasingly popular with consumers and flavours other than orange now account for 49% of the chilled juice market. By introducing these four great tasting new flavours into the highly successful Pure Premium range, we will maximise the potential of this growth area.”
The launch of the new flavours will receive pound;1m media support, which will include sampling and outdoor advertising, and retailers will be provided with point-of-sale.
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