Unilever Ice Cream Frozen Food is driving awareness of its Captain Birds Eye Fish Fingers in celebration of the product’s 50th anniversary this month. A new on-pack promotion, Wish Fingers, will form part of a £5m spend on the Captain Birds Eye brand this year.
The Wish Fingers instant win promotion sees the brand give 50 wishes away – one to celebrate each year since Captain Birds Eye Fish Fingers launched back in 1955.
The prizes include active family holidays, recording your own pop song and the ultimate birthday party.
Awareness will be maximised via a national PR campaign, and a substantial in-store promotional schedule.
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