Ferrero offers consumers a free try of Kinder Bueno with on-pack flash

Ferrero is offering consumers the chance to ‘try me free’ with Kinder Bueno.

The ‘try me free’ on-pack promotion is available across both single and multipack variants. It has been designed to drive consumer trial to coinside with the advertising campaign.

According to Ferrero, Kinder Bueno is a top 10 countline worth pound;12.3m with a loyal consumer base and high rate of repeat sales as nearly half of those that try it, love it and will buy it again and again.

Bhavisha Umradia, customer development manager for Bueno, said: “We’re confident that consumers who try Bueno will love its unique taste so we’re giving them the opportunity to try it on us.

“By attracting new customers to the brand and driving frequency of purchase this campaign is set to drive incremental sales.”

Consumers can redeem the ‘try me free’ packs until September.

Contact: 01923 690300

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