Procter and Gamble is continuing Fairy’s partnership with children’s charity Make-A-Wish for a sixth consecutive year.
Special packs of Fairy Original and Fairy Lemon Dishwasher Tablets will donate 20p to Make-A-Wish with every purchase.
Paul Lettice, trade communications manager at P amp;G, said: “Over the course of Fairy’s partnership with Make-A-Wish, more than half a million pounds has been donated to the charity, which equates to around 150 wishes granted, thanks to the loyal support of Fairy retailers and consumers. We’re proud to be putting even more extensive support behind this year’s campaign and hope to draw more attention to the great work that Make-A-Wish does 365 days a year. Our promotional packs will stand out in store and we hope that retailers will pledge their support by stocking these products.”
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