Cadbury has announced that Trident has teamed up with Beyonc eacute; to offer an exclusive concert at the O2 Arena.
To be in with a chance of winning one of the 13,000 tickets available for the 15th November concert, shoppers need to purchase a pack of Trident and fill in the last four digits of the barcode online on the Trident website.
Kate Harding, trade communications manager at Cadbury, said: “With this unique promotion Trident will drive fun and growth back into the gum category. Beyonc eacute; is one of the biggest music stars on the planet and the bootylicious event will deliver more moments of pleasure for 13,000 lucky Trident and Beyonc eacute; fans.
“Retailers who understand the scale of interest this activity will envoke should display Trident in a prominent position in store as we anticipate very significant sales uplifts.”
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