Danone Waters UK is re-launching its annual January detox campaign supported by a pound;3m marketing spend that will include TV, POS, promotional packaging, digital commuter activity and specific sales promotions.
It will be the 10th year running that Evian has run its campaign, this year named Evian Renew.
Adrien Varrod, brand manager for Evian, said: “Our campaign has gone from a standing start in 2000 to strong sales in the first six weeks of the year.
“We’re constantly looking for ways to engage and interact with our consumers and our new ‘Renew yourself naturally’ messaging at the start of the year is the perfect way to do this.”
As part of the campaign, Danone is putting Evian back on TV screens with the return of its babies, this time roller-skating. The 60-second adverts will run from Christmas Eve to January 1 with 30 second adverts continuing into the first two weeks of January.
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