Coca-Cola is offering an on-pack promotion to win 5,000 ringtones or music downloads every day. The promotion will appear on 275 million packs of Coca-Cola and Diet Coke until the end of July with a total of 300,000 free Coke music products being given away during the two-month promotional period.
The competition takes the form of a daily draw, which can be entered via SMS or the web, and winners can choose a monophonic or polyphonic ringtone or music download as their prize.
Winners will be able to choose their prize ringtones and tracks from mycokemusic.com, where they will be available to download.
In addition, as a reward for entering, all participants get a CokeTag. CokeTag is a music identity service that allows users to identify and purchase music.
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