Walkers is introducing a new Roasted Onion Balsamic Vinegar flavour to its Sensations range and for a limited period it is also offering two new Sensations Selections four packs.
Both launches will be backed by a £2m advertising campaign this month starring Gary Lineker and Tara Palmer-Tomkinson.
Walkers trade marketing manager Nicky seal comments: “In consumer taste trials consumers loved the new flavour with over 93% saying they would definitely or probably buy it.
“As such we will be launching the new flavour in 40g standard bags as well as a 150g sharing bag.”
The two Sensations Selections multi-packs are a first for the Sensations range and are available for 16 weeks only in a Crisp Selection and an Eastern Selection.
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