Energizer powers up fire campaign

Energizer has become a partner for the Fire Kills safety campaign ‘Don’t Drown In Toxic Smoke’.

It is encouraging retailers to stock up on 9V batteries in response to an expected surge in demand following the ‘Don’t Drown In Toxic Smoke’ campaign.

Clare Burke, product manager for Energizer, said: “We are pleased to be a partner for such an important Government campaign. We believe it will provoke action and encourage consumers to regularly check their smoke alarms, therefore reducing the number of homes without a working smoke alarm. We expect there will be a sales uplift in 9V Ulta+ batteries while the campaign is running and would encourage retailers to stock up on these particular batteries.”

The campaign is running until March 2010.

Contact: 0845 601 0169

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