Dove Silk aims for category growth

Unilever UK Home and Personal Care is aiming to grow the deodorants category with the addition of a new variety to its Dove range.

Dove Silk Dry is being launched this month and is intended to offer consumers a deodorant that is gentle on the skin and offers effective protection.

Heike Gerber, Dove Deodorant brand manager, Unilever UK HPC, says: “Consumer awareness for Dove Silk Dry Deodorant will be boosted once the £5m support package kicks off in May.
“We expect the launch together with its high profile media campaign to grow the deodorants category by targeting new users and delivering incremental sales for retailers.”
Dove Silk Dry Deodorant range will be available in aerosol spray (150ml RRP £2.29), deodorant stick (40ml RRP £2.09) and deodorant roll-on (50ml RRP £1.69).

contact: 020 8439 6000

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