Doritos bespoke impulse range

Doritos is introducing a core range exclusively for the impulse channel.

The range comprises new 140g Doritos price-marked packs and smaller 300g Doritos dips.

PepsiCo trade marketing manager Nicky Seals commented: “While sales of big bag Doritos have grown in grocery, distribution has not been matched in impulse.

“Focusing on a smaller size price-marked core flavour range, with a case count of eight, will allow smaller stores to get a faster return on investment.”

She added: “Our research has shown that Doritos 375g jars are too big. With 88% of consumers only eating an average of 294g of dip with a 140g bag of Doritos, the smaller size jar is much better for independent retailers.”

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