Yoplait has brought back the Doctor Who character licence on its limited edition Frubes.
According to Yoplait the first promotion delivered 32% incremental growth to the category.
The new Doctor Who design incorporates a range of games, door hangers and 24 different Doctor Who characters on the Frubes tubes. From June each pack will also contain one of six collectable book marks featuring a Doctor Who character. In June the promotion will be supported with a themed TV advert as part of a pound;500,000 TV advertising campaign for Frubes.
Doctor Who Frubes are available in 9x40g tubes in a ‘Sonic’ Strawberry flavour.
Angelica Costantini, group brand manager at Yoplait, said: “With the huge popularity of the previous Frubes Doctor Who promotion and the new series, we are confident that Frubes Doctor Who will be equally popular with consumers and continue to add incremental growths to the category.”
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