PepsiCo has announced the finalists of its Do Us a Flavour campaign.
The six finals flavours, Fish Chips, Onion Bhaji, Chilli Chocolate, Crispy Duck Hoi Sin, Builder’s Breakfast and Cajun Squirrel are currently on sale and the winning flavour will be announced in May.
Consumers can vote for their favourite flavour by text or online and the winner will receive pound;50,000 and 1% of any subsequent sales of their flavour. The five runners up will each receive pound;10,000.
Kirk Tanner, VP of impulse UK Ireland for Walkers, said: “This campaign is a real first for the category and is a further example of how we are supporting the impulse trade and growing the crisps, snacks and nuts category. With such innovative and unique flavours, everyone is going to be really keen to try them for themselves and there will be real demand in the impulse channel.”
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