Diet Coke links with Benefit to offer makeup discount

Coca-Cola Enterprises has introduced a money-off promotion with beauty brand Benefit.

Running on Diet Coke, the campaign rewards consumers with a pound;5 voucher code, redeemable on purchases over pound;20 from the Benefit website.

There will also be three new pack designs in the Get Glam collection, Romantic, Fashionista and Rock Chick. A Facebook app will help Diet Coke fans achieve the Get Glam looks.

The campaign will also include a series of new TV commercials staring the Diet Coke puppets.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “Diet Coke is the UK’s number one low calorie cola, worth pound;468.9m in value sales, with growth of 6.4% year-on-year. We’re confident the on-pack promotion with Benefit will be a huge hit with our core consumers.”

The offer is running until March 18.

Contact: 0845 722 7222

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