Coca-Cola Enterprises has introduced a money-off promotion with beauty brand Benefit.
Running on Diet Coke, the campaign rewards consumers with a pound;5 voucher code, redeemable on purchases over pound;20 from the Benefit website.
There will also be three new pack designs in the Get Glam collection, Romantic, Fashionista and Rock Chick. A Facebook app will help Diet Coke fans achieve the Get Glam looks.
The campaign will also include a series of new TV commercials staring the Diet Coke puppets.
Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “Diet Coke is the UK’s number one low calorie cola, worth pound;468.9m in value sales, with growth of 6.4% year-on-year. We’re confident the on-pack promotion with Benefit will be a huge hit with our core consumers.”
The offer is running until March 18.
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