Danone Waters is launching its Detox campaign for the start of 2009.
The campaign will feature Evian Detox packaging and a strapline ‘60% of you is made of water – every drop counts’.
Running for six weeks from January 2, the marketing campaign is to target consumers going back to work after the festive celebrations. This is the ninth year that the campaign has been running. There will be in-store activity across independents, multiples and the wholesale channel.
The packaging will see the Evian mountains temporarily placed within a pink outline drop of water.
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