Danone Waters has introduced Volvic Juiced, a blend of fruit juice and Volvic natural mineral water.
It will be available in two variants, Orchard Apple and Cloudy Lemon, in 50cl PET bottles packed in cases of six with an RSP of pound;1.29 per bottle.
The launch will be supported by an integrated marketing campaign which includes high-visibility displays in cash and carry.
Blandine Stefani marketing director at Danone Waters, said: “Our consumer research confirmed that there is a consumer gap in the market for a drink that would combine all the taste appeal and vibrancy of a juice drink with the drinkability and thirst quenching properties of water.”
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