New Covent Garden Food has launched Shape Up With Soup eating plan.
Consumers are encouraged to swap a lunch or dinner meal for a bowl of soup and a bread roll, for up to a fortnight.
The January soup of the month, The Vegetable Collection has 129 calories per 300g serving.
According to New Covent Garden Food, in pre Christmas trials conducted by specialist nutrition company Purely Nutrition, 83% of women using the plan lost weight, the average being 4.6lbs over a two-week period.
Nigel Parrott, group marketing director of New Covent Garden Food, said: “The eating plan will boost demand among women wishing to incorporate a wide choice of great-tasting soups into an easy to follow weight loss programme.”
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