Ribena is offering consumers the chance to win pound;1,000 a day until October 1.
The nationwide promotion is designed to create demand for Ribena over the summer months.
The promotion will run on all the Ribena range of juice drinks, excluding the 100% pure juice.
The packs feature a unique code which consumers should text in for a chance to win.
Rachel Quinlan, brand manager of Ribena, said: “Our biggest ever on-pack promotion is set to appeal to a huge number of consumers and retailers will see that Ribena is an even more popular choice this summer. We’re anticipating an excellent response to our ‘ pound;1,000 a day’ giveaway – it will stimulate excitement in the entire Ribena range.”